Enterprise restaurant brands switching to OPA! recover six figures in annual margin within the first year. Here's the proof.
Paying DoorDash over $400K/month in commissions with zero visibility into customer data. Marketing team unable to run re-engagement campaigns because the platform owned all customer profiles.
Switched 30% of delivery volume to OPA!'s first-party channel. Built 12,000+ customer profiles in 60 days. Ran targeted "We miss you" re-engagement campaign with $5 loyalty reward.
“We spent three years paying DoorDash for access to our own customers. In 90 days on OPA!, we drove more incremental revenue from one email campaign than DoorDash ever generated in qualified new demand.”— VP of Marketing
Delivery volume was 40% of total revenue but commission costs exceeded total profit margin on every delivery order. Brand was subsidizing DoorDash with every transaction.
Full migration to OPA! with Toast POS integration in 48 hours per location. Native loyalty enrolled customers automatically at checkout. Single dashboard managed all 140 locations.
“We recovered over $420K in annual margin in year one. The ROI was immediate and obvious.”— VP Digital
Paying $18,000/month in DoorDash commissions. No customer data ownership. DashPass training customers to be loyal to the platform instead of the brand.
Launched OPA! alongside existing DoorDash channel. First-party volume grew faster than expected as customers preferred in-store pricing and loyalty rewards.
“We were paying DoorDash $18,000 a month in commissions. That's now pure margin.”— COO
Zero commission. First-party data. Live in 48 hours.