Your own branded ordering Marketplace — without building one.
OPA! Connect gives POS & loyalty platforms a white-label ordering marketplace for every retailer in their network. Live in under a week — the work behind it runs itself.
One integration, the whole network.
Partners integrate Connect once. Every retailer in the network gets a branded ordering app, and customers order from it — all API-first.
One marketplace. Every retailer in the network.
Customers open the branded web marketplace, explore every POS retailer near them, and order items online — checkout, fulfillment, and loyalty all handled by Connect.
A complete commerce stack — already wired up.
A complete ordering app, under your brand.
Connect ships a fully branded ordering experience — web, iOS, and Android — that looks and feels like the partner platform, with a per-retailer branding overlay inside it. Menus, pricing, promotions, and marketing are editable in real time, with no engineering work on either side.
- Embeds into the partner app or stands alone
- Per-retailer branding on a shared shell
- Real-time menu, pricing, promo, and campaign controls
Loyalty built into the transaction.
Every storefront ships with a native loyalty wallet. Customers are auto-enrolled at first order — near-100% activation — and earn and redeem inside the checkout flow. Tier progression, personalized rewards, and re-engagement are all built in, and points sync bi-directionally with the partner’s loyalty stack where one exists.
- Auto-enrolled at first order
- Earn and redeem in the ordering flow
- Bi-directional sync with major loyalty platforms
14+ AI operators run the work behind every order.
Connect ships with a team of purpose-built AI operators that replace manual work across operations, finance, marketing, and support — menu digitization, inventory reconciliation, tax filing, settlement, campaigns, recommendations, first-line customer support, and identity checks. Estimated annual labor saved per retailer network: $250K+.
- Operations · Finance · Marketing · Support
- Always-on, with audit-ready logs
- Human override on every decision
Tax and compliance, automated end-to-end.
Sales-tax registration, nexus tracking, calculation, and filing are handled for every jurisdiction you ship to. Age and ID verification run at checkout, and geo-fencing keeps restricted products — tobacco, alcohol, and more — compliant by location. Reporting is audit-ready out of the box.
- Registration, calculation, and filing
- Age / ID verification at checkout
- Geo-fencing for restricted SKUs
Menu and inventory, always in sync.
Connect digitizes every item — high-quality images, accurate descriptions, real-time pricing — and keeps stock and pricing synced straight from POS and inventory systems. No out-of-stock sales, no stale prices, no manual menu work, and no duplicate updates across channels.
- Automated menu digitization and image optimization
- Real-time stock and pricing from POS / WMS
- Channel-agnostic menu sync
The partner and retailer own the customer.
Connect generates first-party customer profiles — order history, preferences, purchasing trends — that the partner and retailer own and can export on demand. Behavior-driven recommendations lift basket size +22% on average, and audience segmentation and campaign tooling are included.
- First-party profiles, exportable on demand
- Recommendations that lift baskets +22%
- Segmentation and campaign tooling included
Enterprise-grade by default.
SOC-grade security controls, role-based access, encrypted data at rest and in transit, uptime SLAs, and audit logging — built for compliance and security reviews before they start. POS-native and payment-agnostic, so Connect fits the partner’s existing architecture rather than replacing it.
- Role-based access · encryption · audit logs
- Uptime SLAs and incident response commitments
- POS-native, payment-agnostic architecture
Connects to the stack you already run.
POS-native, payment-agnostic, loyalty-synced — Connect plugs into the systems your merchants already run. No rip-and-replace.
Point of sale
Orders fire natively into the POS — no tablets, no re-entry
Loyalty & CRM
Points earn & redeem in the order flow, synced bi-directionally
Payments
Payment-agnostic — route checkout through your own rails
The rest of your stack
Identity, delivery, tax & more — wired inAligned with network-wide upside.
Connect prices at the model level — three components, no public fee schedules. Specific terms are scoped on a partnership call.
A one-time platform certification fee to integrate and go live on Connect.
Milestone payments as retailers are activated across the partner network.
An ongoing share of gross merchandise value flowing through Connect — aligning OPA!’s upside with the partner’s.
The short answers.
Is Connect a backend API or a consumer app?
Both. Connect is the white-label consumer app and website that POS and loyalty platforms deploy under their own brand — and it integrates with the partner platform through a single API. End customers see the partner-branded app; the partner sees a single integration.
How long does an integration take?
A single integration unlocks the entire partner network. Integration timelines are measured in weeks, and individual retailers within the network typically go live in under a week each.
Does Connect compete with our aggregator relationships?
No. Connect is channel-aligned with its partners. It powers first-party, partner-branded ordering and does not run a competing aggregator or sell directly to most merchants.
How does Connect price?
Certification fee, activation milestones, and GMV participation. Specific terms are scoped on a partnership call — there are no public fee schedules.
Scope a partnership.
We’ll map an integration plan, a rollout timeline, and the AI-operator footprint for your network.