Direct ordering ยท For merchants
Your own ordering channel. Your own customers.
Take orders under your name, at your prices, connected to the POS and loyalty you already run. No commission. The customer who orders from you stays yours.
Commission-free ordering
A web storefront under your name. Menu prices, not app prices. A flat monthly fee per location, never a cut of the order.
Pickup and delivery
Every fulfillment mode your customers expect, with the ticket fired straight to the POS you already run.
Order online on Google
A commission-free "Order online" link on your Google Business Profile that sends customers to your own storefront.
Bigger baskets
Every order, a little bigger.
Built-in upsells offer the next size up and the add-ons people forget, right in the cart. More revenue per order, with no extra work for your staff.
- Next-size-up offers with the savings shown
- "Complete your cart" add-ons at checkout
- Low-stock alerts and out-of-stock preferences
Interactive demo. Try the offer, change quantities, or add an item.
Who owns the customer?
On a delivery app, the app. On OPA, you.
Every order builds a first-party profile you can segment, export and win back. Lapsed, regulars, high-AOV, all yours.
- On a delivery appThe app owns the customer, the data and up to 30% of the order. You rent demand.
- On a marketplaceThe marketplace owns the relationship. Every order teaches the marketplace.
- On OPAYou own the customer, the prices and the data. Every order teaches your business.
Also included
- Offers you approveReorders, targeted offers and win-backs proposed for you. You approve, adjust or decline each one.
- Loyalty (add-on)Enabled per client. Runs alongside your existing program, or use ours.
- Live inventory syncInventory syncs in from your POS and orders go back. Bottle POS, Lightspeed R-Series and Clover confirmed.
- Sales taxMulti-state sales tax handled.
- Age and ID verificationChecked at pickup and delivery.
- No drivers to hireDelivery is fulfilled through an integrated courier network.
- Found by search and by AISEO plus AEO (answer engine optimization), so your store gets cited when people ask an AI where to order.
Common questions
How much engineering does integration take?
One REST integration, with webhooks for live order events. It's built once at the platform level and every location inherits it. New locations after that are configuration, not new build.
How fast can we go live?
A 10-location network goes live in a week. Timeline scales with location count, not complexity.
Who owns the customer data?
The merchant. Customers, orders and order history belong to the brand, not to OPA.
What happens to our existing loyalty program?
It stays. OPA runs alongside it rather than replacing it. If a merchant doesn't have one, loyalty is available as an OPA add-on.
What does it cost our customers to order direct?
Nothing extra. 0% commission to the merchant and no added service fees to the customer.
Do we need to hire drivers?
No. Delivery is fulfilled through an integrated courier network.