Loyalty that works because it's built into the transaction — not bolted on after.
Traditional loyalty programs have an 11% activation rate. OPA! loyalty enrolls customers automatically at first order — no app, no sign-up, no friction. The result: near-100% enrollment, 3.2× repeat frequency, and +22% AOV lift.
Restaurant loyalty is fundamentally broken.
The average American belongs to 16+ loyalty programs and actively uses fewer than half. Traditional restaurant loyalty requires a separate download, a separate login, and a separate action at checkout. 89% of customers drop off before they ever use the program.
“Imagine if every time you used your Amex card, you had to open a different app to collect your points.”
That's what restaurant loyalty looks like today. OPA! makes loyalty work the way credit card rewards work — automatically, invisibly, built into the payment layer.
From first order to loyal customer in one transaction
Through the OPA! marketplace, your white-label site, or in-store — any channel. No separate sign-up, no app download, no enrollment form.
A branded rewards wallet is created instantly. The customer is enrolled in your loyalty program the moment they transact — zero friction.
Every order earns points. The customer sees their balance, available rewards, and progress toward the next tier — all within the checkout flow.
Customers redeem rewards in the same transaction. No separate app. No QR code. No "forgot my loyalty card." One flow. One transaction.
The system identifies lapsing customers based on order frequency decay and triggers personalized win-back campaigns — a reward offer, a "We miss you" email — automatically.
Enterprise loyalty infrastructure. Included.
Every new customer gets a branded loyalty wallet at first order. No enrollment friction. No app download. No QR code scanning. Just automatic.
Points accrue and rewards are redeemable within the same checkout flow. Customers never leave the ordering experience to interact with loyalty.
Whether a customer orders via the OPA! marketplace, your white-label site, or in-store — same profile, same wallet, same rewards. No fragmentation.
Machine learning identifies at-risk customers before they churn. Automated win-back campaigns trigger based on order frequency decay, time since last visit, and spending patterns.
Loyalty data feeds directly into first-party customer profiles you own. Name, email, order history, preferences, reward status — unified and actionable.
Manage loyalty programs across 500+ locations from a single dashboard. Location-specific rewards, regional campaigns, and unified reporting.
Build tier-based programs — Bronze, Silver, Gold, VIP — that reward your highest-value customers and incentivize progression.
OPA! with loyalty is $120/month per location. Zero commission. No separate loyalty vendor. No per-transaction fees. Compare to $200–500/mo for standalone loyalty platforms — plus the 30% commission you're still paying.
OPA! loyalty vs. the status quo
| OPA! Loyalty | Traditional Programs | DashPass / Uber One | |
|---|---|---|---|
| Enrollment method | Automatic at first order | Separate app download + sign-up | DashPass subscription ($9.99/mo) |
| Enrollment rate | ~100% | 11% | N/A — loyalty is to platform |
| Customer owns rewards? | Brand-owned | Brand-owned (if they enroll) | Platform-owned (DashPass) |
| Cross-channel unified? | All channels, one profile | App-only | DoorDash app only |
| Data ownership | Restaurant owns 100% | Restaurant owns (limited) | DoorDash owns everything |
| Re-engagement | AI-automated campaigns | Manual (if data exists) | Not possible |
| Separate app required? | No | Yes | DoorDash app |
| Additional cost | Included at $120/mo/location | $200–500/mo per location | $0 (but 30% commission) |
Incremental revenue in 90 days. One re-engagement campaign. 12,000 first-party profiles. Data the brand finally owned.
Read the full case study →100% order success rate. Real-time health monitoring.
Every order tracked. Every location monitored. Enterprise reliability built into the platform.
5 integrated loyalty partners. One unified experience.
OPA! connects with leading loyalty providers to extend your existing programs — or replace them entirely with native loyalty at zero additional cost.
Common questions about OPA! loyalty
How does OPA! loyalty work?+
OPA! loyalty is native to the checkout flow. When a customer places their first order, a branded loyalty wallet is auto-provisioned. Points accrue on every order and rewards are redeemable within the same transaction. No separate app, no sign-up friction. OPA! with loyalty is $120/month per location with zero commission.
What is the enrollment rate for OPA! loyalty?+
OPA! partners see near-100% enrollment rates because enrollment is automatic — not opt-in. Compare this to traditional loyalty programs where 89% of customers drop off before completing enrollment, resulting in an 11% activation rate.
Does OPA! loyalty work across all ordering channels?+
Yes. Whether a customer orders through the OPA! marketplace, your white-label branded site, or in-store — the same profile, same wallet, and same rewards apply. No fragmentation across channels.
How does OPA! loyalty compare to DashPass?+
DashPass is DoorDash's loyalty product that trains customers to be loyal to the platform — not your restaurant. OPA! loyalty builds loyalty to your brand. Customers earn your rewards, build relationship with your brand, and their data belongs to you permanently.
How much does OPA! with loyalty cost?+
OPA! with native loyalty integration is $120/month per location. This includes zero commission on every order, first-party customer data, auto-provisioned loyalty wallets, AI re-engagement, and cross-channel unification. No separate loyalty vendor fees. No per-transaction loyalty charges. Compare this to $200–500/month for standalone loyalty platforms — plus the 30% commission you're still paying on DoorDash.
Can OPA! loyalty drive re-engagement campaigns?+
Yes. OPA!'s AI-driven system identifies lapsing customers based on order frequency decay and automatically triggers personalized win-back campaigns. One OPA! partner generated $140,000 in incremental revenue in 90 days from a single re-engagement campaign.
~100% enrollment. Zero friction. Zero commission. $120/mo per location.
Stop paying for loyalty that 89% of customers never use. Start with loyalty that works from the first order.