Products
Mobile PickupGiftingLoyalty IntegrationDelivery
Loyalty Integration

Loyalty that works because it's built into the transaction

Traditional loyalty has an 11% activation rate. OPA! enrolls automatically at first order. Near-100% enrollment. 3.2× repeat frequency. Integrates natively with Punchh and Lunchbox.io.

See Results →
~100%
Enrollment rate
3.2×
Repeat frequency
+22%
AOV lift
$140K
90-day revenue lift
Native Integration

Automatically connected. Instantly rewarded.

When a customer orders on OPA!, their loyalty points are instantly and automatically synced into the restaurant brand's native loyalty program. Same points. Same wallet. Zero manual work.

Island Fin Poké Co. loyalty integration — brand's native app shows 62/150 reward points while OPA! marketplace shows the same 62 points synced in real time
How It Works
1
Brand's Native App

The customer's existing loyalty wallet in Island Fin Poké's own app shows their reward progress — 62 out of 150 points toward a $15 credit.

2
OPA! Marketplace

The same 62 points appear instantly on OPA! — synced in real time. Every order placed through OPA! earns credits directly in the brand's loyalty program.

3
One Customer, One Wallet

No matter where the customer orders — the brand's app or OPA! — the points are the same. No fragmentation. No separate loyalty programs.

Loyalty Providers We Integrate With
Punchh (PAR Loyalty)
Lunchbox.io
The Problem

Restaurant loyalty is fundamentally broken.

The average American belongs to 16+ loyalty programs and actively uses fewer than half. Traditional restaurant loyalty requires a separate download, a separate login, and a separate action at checkout. 89% of customers drop off.

16.6
Loyalty programs the average American belongs to
<50%
Are actively used
89%
Drop off before using traditional restaurant loyalty
11%
Activation rate on traditional loyalty programs

“Imagine if every time you used your Amex card, you had to open a different app to collect your points.”

That's what restaurant loyalty looks like today. OPA! makes loyalty work the way credit card rewards work — automatically, invisibly, built into the payment layer.

How It Works

From first order to loyal customer in one transaction

STEP 01
Customer places first order

Through the OPA! marketplace, your white-label site, or in-store — any channel. No separate sign-up, no app download, no enrollment form.

STEP 02
Loyalty wallet auto-provisions

A branded rewards wallet is created instantly. The customer is enrolled in your loyalty program the moment they transact — zero friction.

STEP 03
Points accrue automatically

Every order earns points. The customer sees their balance, available rewards, and progress toward the next tier — all within the checkout flow.

STEP 04
Redemption at checkout

Customers redeem rewards in the same transaction. No separate app. No QR code. One flow. One transaction.

STEP 05
AI re-engagement activates

The system identifies lapsing customers and triggers personalized win-back campaigns — a reward offer, a "We miss you" email — automatically.

Capabilities

Enterprise loyalty infrastructure. Included.

Earn & Redeem in One Flow
Points accrue and rewards are redeemable within the same checkout. Customers never leave the ordering experience.
Cross-Channel Unification
OPA! marketplace, white-label site, or in-store — same profile, same wallet, same rewards. No fragmentation.
AI-Driven Re-Engagement
Machine learning identifies at-risk customers before they churn. Automated win-back campaigns trigger on frequency decay.
First-Party Data Integration
Loyalty data feeds directly into first-party profiles you own. Name, email, order history, preferences — unified and actionable.
Tiered Rewards Architecture
Build tier-based programs — Bronze, Silver, Gold, VIP — that reward your highest-value customers and incentivize progression.
Comparison

OPA! loyalty vs. the status quo

OPA! LoyaltyTraditional ProgramsDashPass / Uber One
Enrollment methodAutomatic at first orderSeparate app download + sign-upDashPass subscription ($9.99/mo)
Enrollment rate~100%11%N/A — loyalty is to platform
Customer owns rewards?Brand-ownedBrand-owned (if they enroll)Platform-owned (DashPass)
Cross-channel unified?All channels, one profileApp-onlyDoorDash app only
Data ownershipRestaurant owns 100%Restaurant owns (limited)DoorDash owns everything
Re-engagementAI-automated campaignsManual (if data exists)Not possible
Separate app required?NoYesDoorDash app
Additional costIncluded at $120/mo/location$200–500/mo per location$0 (but 30% commission)
Case Study
$140K

Incremental revenue in 90 days. One re-engagement campaign. 12,000 first-party profiles.

Read the full case study
The Dashboard

100% order success rate. Real-time monitoring.

Every order tracked. Every location monitored. Enterprise reliability built into the platform.

OPA! loyalty and order health monitoring dashboard — 100% daily success rate
Loyalty Integrations

Your loyalty provider. Our marketplace.

OPA! connects directly with your existing loyalty provider. Points earned on OPA! flow straight into the brand's native loyalty program — no middleware, no separate wallets.

Punchh (PAR Loyalty)

Full bi-directional sync with PAR Punchh. Points, tiers, and rewards stay unified across the brand's native app and OPA! marketplace.

Lunchbox.io

Native integration with Lunchbox loyalty. Every OPA! order earns and redeems within the brand's Lunchbox-powered loyalty program automatically.

FAQ

Common questions about OPA! loyalty

How does OPA! loyalty work?

OPA! loyalty is native to the checkout flow. When a customer places their first order, a branded loyalty wallet is auto-provisioned. Points accrue on every order and rewards are redeemable within the same transaction. No separate app, no sign-up friction. OPA! with loyalty is $120/month per location with zero commission.

What is the enrollment rate for OPA! loyalty?

OPA! partners see near-100% enrollment rates because enrollment is automatic — not opt-in. Compare this to traditional loyalty programs where 89% of customers drop off before completing enrollment, resulting in an 11% activation rate.

Does OPA! loyalty work across all ordering channels?

Yes. Whether a customer orders through the OPA! marketplace, your white-label branded site, or in-store — the same profile, same wallet, and same rewards apply. No fragmentation across channels.

Does OPA! integrate with existing loyalty providers?

Yes. OPA! currently integrates with Punchh (PAR Loyalty) and Lunchbox.io. When a customer orders on OPA!, their loyalty points are instantly and automatically synced into the restaurant brand's native loyalty program. No manual sync required.

How does OPA! loyalty compare to DashPass?

DashPass is DoorDash's loyalty product that trains customers to be loyal to the platform — not your restaurant. OPA! loyalty builds loyalty to your brand. Customers earn your rewards, build relationship with your brand, and their data belongs to you permanently.

How much does OPA! with loyalty cost?

OPA! with native loyalty integration is $120/month per location. This includes zero commission on every order, first-party customer data, auto-provisioned loyalty wallets, AI re-engagement, and cross-channel unification. No separate loyalty vendor fees.

Loyalty that actually works

~100% enrollment. Zero friction.
Zero commission. $120/mo.

Stop paying for loyalty that 89% of customers never use. Start with loyalty that works from the first order.

See Pricing →
Download on the
App Store