How OPA! Marketplace collects, uses, shares, and protects personal information.
Last updated: June 8, 2026
OpaLink, Inc. ("OpaLink", "we", "us", or "our") operates the OPA! Marketplace commission-free restaurant ordering platform, available at opalink.com and through related apps, websites, and services (collectively, the "Services"). "OPA!" is the product and brand name of the Services operated by OpaLink, Inc.
This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to restaurant operators and brands that use OPA!, to guests who place orders through an OPA!-powered experience, and to visitors who interact with our website or marketing.
We collect the following categories of information:
We use information to provide, operate, secure, and improve the Services; to set up and support restaurant accounts; to process and fulfill orders and deliveries; to power loyalty and re-engagement features on behalf of restaurants; to communicate with you about your account, demos, and support requests; to send marketing communications where permitted; and to comply with legal obligations.
A core principle of OPA! is that restaurant brands own their first-party customer data. For guest and order data generated through a brand’s OPA!-powered channel, OpaLink acts as a service provider / processor on that brand’s behalf and handles the data according to our agreement with the brand. We do not sell restaurant brands’ customer data, and we do not use it to build or promote competing brands.
We do not sell personal information for money. We share information only as needed to run the Services, including with:
We use Twilio to send text messages, including order updates, loyalty notifications, and — where you have opted in — marketing messages. By providing your mobile number and opting in, you consent to receive these messages at the number provided. Message frequency varies. Message and data rates may apply.
You can opt out at any time by replying STOP to any message, and you can reply HELP for assistance. Opting out of text messages will not affect your ability to use the rest of the Services. Mobile opt-in information and consent are not shared with third parties for their own marketing purposes.
We use cookies and similar technologies to operate the site, remember preferences, measure performance, and understand how the Services are used. You can control cookies through your browser settings; disabling some cookies may affect how the site functions.
We retain personal information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type and by our agreements with restaurant brands. When data is no longer needed, we take reasonable steps to delete or de-identify it.
We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, and to opt out of certain processing or marketing. To exercise these rights, contact us using the details below. If your information was provided to us by a restaurant brand, we may direct your request to that brand. We will not discriminate against you for exercising your rights.
The Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or the age defined by applicable law). If you believe a child has provided us information, please contact us so we can delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated as required by law.
If you have questions about this Privacy Policy or our data practices, contact us at privacy@opalink.com, or through the contact form at opalink.com/contact.