One model gives you everything. The other takes 30% and keeps your customers. Here's the full breakdown.
First-party ordering means the restaurant owns the entire transaction: the ordering channel, the customer data, and the customer relationship. Orders come through your own branded ecosystem — not through a third-party marketplace.
You set in-store prices, build loyalty through your brand, and keep 100% of every customer profile for retargeting and personalization.
Deep dive: What is first-party ordering? →Third-party ordering means restaurants list on a marketplace owned by another company — DoorDash, Uber Eats, or Grubhub. The platform owns the customer, takes 15–30% commission per order, and controls the customer relationship.
You get access to the platform's existing customer base, but at the cost of margin, data, and brand control. Customers become loyal to the platform (DashPass, Uber One) rather than your restaurant.
For a 50-location brand doing 20 orders per location per day at a $35 AOV:
You don't have to choose one or the other overnight. The most effective transition strategy is a hybrid: keep third-party platforms for discovery and new customer acquisition, then shift repeat customers to your first-party channel.
OPA! makes this seamless. Customers discover you on the marketplace, and from the first order you own the data — enabling retargeting, loyalty, and re-engagement that builds your first-party mix over time.
Native integrations with Toast, Square, Clover, Shift4, and Olo. Live in ~48 hours with zero kitchen disruption.
Your brand goes live on OPA!'s off-premise marketplace. Guests discover you, order, and earn loyalty — all in your owned ecosystem.
Every order generates first-party data, loyalty, and 100% of revenue. No commission. No locked profiles. No margin lost.
In first-party ordering, the restaurant owns the transaction, customer data, and relationship directly — paying zero commission. In third-party ordering (DoorDash, Uber Eats, Grubhub), the platform owns the customer data, takes 15–30% commission, and controls the customer relationship.
Yes. First-party ordering eliminates 15–30% commission per order, gives restaurants full customer data for retargeting and loyalty, and enables in-store pricing (no markup). A 50-location brand saves approximately $3.78 million per year switching from DoorDash to a commission-free first-party platform like OPA!.
Yes. A hybrid model is the most common transition strategy. Use third-party platforms like DoorDash for discovery and new customer acquisition, then shift repeat customers to your first-party channel where you keep 100% of revenue and own the customer data.
With OPA!, first-party ordering is live in 48 hours. OPA! integrates natively with Toast, Square, Clover, Shift4, and Olo, syncs your menu automatically, and includes native loyalty at checkout — all at zero commission per order.
No contracts. Live in 48 hours. Zero commission from day one.