William Doodnauth

CRO & Co-Founder

Ex-KPMG · Ex-EY · Ex-PwC · Finance transformation for global enterprises, CFO/CEO advisory on capital markets strategy

William spent a decade at the Big Four advising Fortune 500 CFOs on capital markets strategy. He learned to recognize structural mistakes when they're repeated at scale — and the restaurant industry's 30% commission model is the biggest one he's ever seen. At OPA!, he builds the enterprise sales motion that gets operators to look at the numbers, run the math, and make the switch. His approach: data first, always.

William Doodnauth

22 articles by William

Chick-fil-A's Growth Strategy: What Enterprise Buyers Can Learn From Their Restraint

What Enterprise Restaurant Buyers Look For Before Signing a Franchise Agreement

Why Multi-Location Brands Need a Commission-Free Ordering Strategy in 2025

The Case for Investing in Regional Chains Before They Go National

Ghost Kitchens Are Evolving — Here's Where They're Headed Next

The Restaurant Brands That Will Dominate 2030 Are Making Moves Right Now

Why Multi-Unit Operators Are Consolidating — And What It Means for the Industry

Why First-Party Ordering Is the Fastest Growing Channel in Restaurant Tech

How to Evaluate a Restaurant Brand's Unit Economics Before Investing

The Rise of the Digital-First Restaurant: What It Means for Brick-and-Mortar

What Wall Street Gets Wrong About Restaurant Company Valuations

Why Franchise Buyers Are Betting Big on Fast Casual Over Fine Dining

The Hidden Costs of Scaling a Restaurant Brand From 10 to 100 Locations

How Chipotle Built a Digital Sales Engine That Now Rivals Its In-Store Revenue

Franchisee vs. Corporate Model: Which Wins in a Volatile Economy?

How Top QSR Brands Are Reclaiming Direct Order Revenue

I Talk to Enterprise Restaurant Operators Every Day. Here's the $3.8M Mistake They're All Making.

The Direct Revenue Playbook: How Enterprise Restaurant Brands Are Rebuilding Revenue Channels They Should Have Always Owned

How We Sell Zero Commission to Skeptical Enterprise Operators: The OPA! Sales Playbook (Fully Transparent)

How Much Is DoorDash Costing You? We Built a Calculator So You Can't Ignore the Number.

The $4.9 Billion Question: How Restaurant Tech Investments Are Reshaping Third-Party Delivery Economics

Why Shake Shack's $50M Tech Investment Should Terrify Independent Restaurant Owners

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