W
William Doodnauth
CRO & Co-Founder
Ex-KPMG · Ex-EY · Ex-PwC · Finance transformation for global enterprises, CFO/CEO advisory on capital markets strategy
LinkedIn Profile →William spent a decade at the Big Four advising Fortune 500 CFOs on capital markets strategy. He learned to recognize structural mistakes when they're repeated at scale — and the restaurant industry's 30% commission model is the biggest one he's ever seen. At OPA!, he builds the enterprise sales motion that gets operators to look at the numbers, run the math, and make the switch. His approach: data first, always.
Articles
6 articles by William
Enterprise Growth
Franchisee vs. Corporate Model: Which Wins in a Volatile Economy?
March 31, 2026
Enterprise Growth
How Top QSR Brands Are Reclaiming Direct Order Revenue
March 30, 2026
Industry News
I Talk to Enterprise Restaurant Operators Every Day. Here's the $3.8M Mistake They're All Making.
March 27, 2026
Industry News
The Direct Revenue Playbook: How Enterprise Restaurant Brands Are Rebuilding Revenue Channels They Should Have Always Owned
March 26, 2026
Industry News
How We Sell Zero Commission to Skeptical Enterprise Operators: The OPA! Sales Playbook (Fully Transparent)
March 25, 2026
Industry News